Boris A. Leon Perelli
Founder & CEO
Founder of StudioSynq and owner of MAXx's Shaving Room. Building data-driven tools for the barbershop and salon industry.
Articles by Boris A. Leon Perelli
Vagaro Booking Widget vs Instagram — Where Barbershop Clients Actually Come From
Most barbershop owners chase new clients on Instagram. In March 2026 we got 112 new clients in one month — all of them booked through the Vagaro widget on our website. Here is what that means for your
Vagaro Shows You the Appointments — But Not Where Your Growth Is Coming From
Vagaro tracks your bookings. But knowing how many appointments you had last month is not the same as knowing if your barbershop is actually growing. Here is what the data is not showing you.
Most Barbers Will Never Retire — Here’s Why
Barber school taught you the cut. Nobody taught you how to retire. Here’s the retirement problem the industry never talks about — and what actually changes it.
Why Most Barbers Are Busy But Not Growing
Full books do not always mean a growing business. Here is the difference between being busy and actually growing and the numbers that tell you which one you are.
Vagaro does a lot right-here’s where it hit the wall
Vagaro’s a solid platform for booking and payments but Boan’s barbershop owners using it are missing half the picture. Here’s where the data stops working for your.